Art Project Grant
Art Project Grant
Erin Keefe in Concert
Janeen Carey: vocalist, retired Hibbing Community College librarian and information media specialist; Adam Guggemos: graphic designer, art events promoter; Michelle Ronning: jewelry designer and maker; Tara Makinen: Executive Director of Itasca Orchestra and Strings, musician; Moira Villiard: visual artist; Jeanne Doty: Retired Associate Professor of Music at University of Minnesota-Duluth, pianist; Amber Burns: choreographer, dancer, actor, middle school art teacher; Margaret Holmes: visual artist, poet, former Children's Theatre employee; Tammy Mattonen: visual artist, co-founder of Crescendo Youth Orchestra; Quentin Stille: student liaison, College Music Director at KUMD.
Janeen Carey: vocalist, retired Hibbing Community College librarian and information media specialist; Michelle Ronning: jewelry designer and maker; Tara Makinen: Executive Director of Itasca Orchestra and Strings, musician; Moira Villiard: visual artist; Jeanne Doty: Retired Associate Professor of music at University of Minnesota-Duluth, pianist; Amber Burns: choreographer, dancer, actor, middle school art teacher; Margaret Holmes: visual artist, poet, former Children's Theatre employee; Tammy Mattonen: visual artist, co-founder of Crescendo Youth Orchestra; Quentin Stille: student liaison, College Music Director at KUMD.
ACHF Arts Access ACHF Arts Education ACHF Cultural Heritage
Matinee Musicale's goals for this project are?1) to increase access to different forms of intimate musical expression for audiences in the region; and 2) to develop new audiences for Matinee Musicale by featuring an internationally acclaimed artist who also lives in Minnesota and performs regularly in the region. The primary measurable outcome is to drawn at least 175 in paid attendance for a program featuring solo violin with piano representing a 30% increase from previous solo violin recital attendance. Matinee Musicale will measure short term outcomes both quantitatively and qualitatively. Attendance for all events will be quantified through ticket sales and door counts. Audience demographics will be assessed through surveys, ticket purchase zip code analysis, and click through rates of online advertising. Qualitatively, response to programming will be measured through positive word of mouth, media reviews, and audience feedback both offline and online. Data will be incorporated into ongoing tracking tools that measure and compare year over year statistics and participation rates by performance genre and outreach category to assess longer term audience growth and new audience development.
The primary measurable outcome was an increase in attendance for a program featuring solo violin with piano. With this project Matinee Musicale attracted 172 concert attendees, which represents a 27% increase over attendance at the previous solo violin recital presented by MM and a 15% increase over attendance figures for string solo instruments on average. From the audience survey MM learned that the concert drew people from 11 different zip codes in the area and most concert goers heard about the concert either through a Matinee Musicale mailing or word of mouth. Response to the quality of the concert was very high with 94% of audience surveyed rating the concert a 5 out of 5 with the remaining 6% giving it a 4 out of 5 rating for an average 4.8 out of 5 rating. This enthusiastic response was supported by verbatim comments from the survey and those collected at the post-concert reception, some of which are shared in the narrative section of the report. Also, of the audience members completing the survey, nearly 25% also signed up for Matinee Musicale’s mailing list, indicating a positive interest in following and participating in upcoming concert programming.
Other, local or private