Arts Activities Support
ACHF Arts Access
The 2014 Twin Cities Jazz Festival will showcase 300 Minnesota jazz artists June 26-28 at 27 free venues, including a new outdoor stage at the newly refurbished Union Depot, soon-to-be home to the new Light Rail connecting downtown St Paul to downtown Minneapolis. Also 100 youth, high school, and college performers will be showcased. National headliners will present two free public workshops at McNally Smith College of Music.1. Assessment of Management Effectiveness—As the most important indication of financial health and sustainability, we will achieve a balanced budget in 2014. The festival measures management effectiveness through: a. High quality festival performances with best production practices. Bookings and overall production will be assessed by the Festival Board. b. Audience stability or increases each year, documented by Park Police and venue staff, to be collected by Festival director. c. Sustainable business model, with increased revenues. 2. Assessment of Artistic Presentation—Musicians are accountable to the Board for a high standard of excellence in their performance. Musicians are administered a questionnaire about their experience. 3. Assessment of Community Engagement—Random audience surveys during festival. 4. Follow-up assessments – Survey 48-72 hours following the festival via e-mail, Facebook and other social media.
In the above online survey, 48% rated the Festival with the highest rating of 5 followed by 36% who rated it 4. 85% had attended the Festival before, which also indicates a high satisfaction level; Twin Cities Jazz had remarkable success in increasing revenue 219%, from $38,752 in 2013 to $123,500 in 2014 from corporate sponsorships.
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