Arts Organization Development
ACHF Arts Access
Barriers to participation in high quality arts activities will be identified and addressed. Greater Litchfield Opera House Association, Inc. will track zip codes of attendees at events. This will help us determine where our advertising dollars are best spent. With this infrastructure well established, we can ask about the use of our website and social media. Greater Litchfield Opera House Association, Inc. plans a Website and Social Media Kick Off at a spring or summer event. We will use an event to educate people about our newest forms of media and our branding.
Facebook Data: In July the Litchfield Opera House had 6 likes and all were from a home computer or by going to Facebook; none were from mobile devices. In October after the website was launched, the Litchfield Opera House had 11 likes and two-thirds were from mobile devices. We went from 468 likes to 479. In November, we have had ten likes and about the same were from mobile devices. Emails from website: In July we did not have any emails from the website. In October after the new website was launched, we had six emails; four were about space for our craft fair, one about a wedding rental, and one was someone advertising for business. In November we had four emails from the website. One was for a wedding rental and another for advertising. Two were about spaces for our craft fair.
Other, local or private