Working with the Metropolitan Council, the University of Minnesota - Minnesota Technical Assistance Program (MnTAP) is investigating the opportunity for water conservation by private industrial water users across the Twin Cities metropolitan region. Private industrial water users are defined as industries that use private wells for their water supply. This work is determining factors that encourage or create barriers for implementation of identified industrial water conservation opportunities. Through this project the Metropolitan Council will gain ideas on common water conservation opportunities within a variety of industrial facilities, knowledge on water assessment protocol within an industrial facility, and a case study on water conservation resulting from a detailed MnTAP intern project investigation. The project includes a survey of private industrial water users to assess general trends in water use and conservation activities; onsite assessments with MnTAP engineering staff to directly identify water conservation opportunities in selected facilities; and an in-depth investigation of one facility through a MnTAP summer intern project.