Career Development Grant

My goal is to create the first full length album by Superior Siren at the Sacred Heart Recording Studio. I will work with cellist Rachel Gobin, bassist Nyssa Krause, and drummer Emma Deaner to record ten original songs. Two songs will be from my solo EP, Lotus in the Muck, which have been developed and enhanced with the addition of cello, bass, and drums. The final eight will be new material with lyrics and music written by me, Laura Sellner. Chief engineer Tom Fabjance will record, mix, and master the album. My goal is to create an album that flows with an all-encompassing sound that is distinct of Superior Siren. The mixture of new material and the two prior songs will accomplish goals twofold; one: it will lead to more listeners and fans, and two: increase the popularity of Superior Siren while keeping current listeners and fans. Other outcomes include more performance opportunities at new and established music venues and festivals, leading to an increase in compensation. The goal of the first full length Superior Siren album will be measured by the completion of the album. The goal to increase Superior Siren listeners will be measured by an increase in Superior Siren social media traffic including: website views, Facebook Likes, Instagram Followers, Twitter connections, Youtube views, Soundcloud followers, and most importantly, music sales. I will record the number of listeners and followers prior to releasing the album and compare that to the amount following the distribution of the album. I will track CD sales and analyze the changes in revenue. In addition, I will measure a growth in popularity by more invitations to perform as well as more attendees to performances.