Career Development Grant

Project Details by Fiscal Year
2016 Fiscal Year Funding Amount
$1,860
Fund Source
Arts & Cultural Heritage Fund
Recipient
Alberto R. Serrano Rivera
Recipient Type
Individual
Status
Completed
Start Date
July 2016
End Date
January 2017
Activity Type
Grants/Contracts
Counties Affected
St. Louis
Lake
Cook
Carlton
Stearns
Hennepin
Ramsey
Winona
Rice
Olmsted
Blue Earth
St. Louis
Lake
Cook
Carlton
Stearns
Hennepin
Ramsey
Winona
Rice
Olmsted
Blue Earth
Project Overview
Career Development Grant
Project Details
A Winter Downpour record. After four years of song writing, enough solid material has been created to produce an album.
Competitive Grant Making Body
Board Members and Qualifications
Ken Bloom: Director of Tweed Museum of Art, University of Minnesota-Duluth; Janeen Carey: vocalist, retired Hibbing Community College librarian and information media specialist; Kate Fitzgerald: Program Director for North Shore Music Association, writer; David Beard: Assistant Professor of writing studies, University of Minnesota-Duluth; Adam Guggemos: graphic designer, art events promoter; Michelle Ronning: jewelry designer and maker; John Gregor: photographer, art educator, community art advocate; Ann Russ: music performer, community song leader, choir director, workshop leader, past director and founder of North Shore Music Association; Tara Makinen: Executive Director of Itasca Orchestra and Strings, musician; Dana Mattice: Development and Communications Director of The Art Institute Duluth; Moira Villiard: visual artist and student of arts and communication at University of Wisconsin-Superior; Jeanne Doty: Retired Associate Professor of music, University of Minnesota-Duluth, pianist; Candace LaCosse: North House Folk School instructor, leatherwork designer and crafter.
Advisory Group Members and Qualifications
Kate Fitzgerald: Program Director for North Shore Music Association, writer; Dana Mattice: Development and Communications Director of the Duluth Art Institute; Kristina Estell: visual artist specializing in large-scale installations; Crystal Detlefsen: sound engineer, photographer, KUWS radio host; Summer Scharringhausen: program manager at MacRostie Art Center.
Conflict of Interest Disclosed
No
Legal Citation / Subdivision
Laws of Minnesota 2015 Special Session, chapter 2, article 4, section 2, subdivision 3
Appropriation Language

ACHF Arts Access ACHF Arts Education ACHF Cultural Heritage

2016 Fiscal Year Funding Amount
$1,860
Other Funds Leveraged
$2,090
Direct expenses
$3,950
Administration costs
$0
Number of full time equivalents funded
0.00
Proposed Measurable Outcome(s)

We want to send our 50 albums/downloads to local and regional radio station. We hope to make it on 70% of the Station's playlists. We would like to be played in regional stations 20 times in a month prior of release, and 20 times following two months. Out of 250 vinyl albums I would like to sale 175 in the first year after our album release. We would track their playlist on their website, and also contact their music directors of each station. We would also setting an alert on search engine to inform use of online activities that involve our album. We would track sells relating to this project.

Measurable Outcome(s)

In release of our singles we had a total reach of 1,888 people on Facebook. Through Bandcamp we had a total of 65 plays of our singles. We also have had 19 streaming plays on Spotify. We are also being featured on the New Indie Daily compilation.

Description of Funds
Source of Additional Funds

Other, local or private

Project Manager
First Name
Alberto
Last Name
Serrano Rivera
Organization Name
Alberto R. Serrano Rivera
State
MN
Phone
(320) 420-0661
Email
awinterdownpour@gmail.com
Administered By
Administered by
Location

Griggs Midway Building, Suite 304,
540 Fairview Avenue North,
St. Paul, MN 55104

Phone
(651) 539-2650 or toll-free (800) 866-2787
Email the Agency
Location


332 West Superior Street, Suite 204
Duluth, MN 55802

Phone
Project Manager: Rebecca Graves
(218) 722-0952
Email the Agency